Free 20‑Minute Training - Instant On-Demand Access
You’re Probably Undercharging. Here’s How to Find Your Hidden 15-25% Pricing Gap.
"We ran our projects through William’s calculator and realised we were 20% low on fees. We raised prices on new work and didn’t lose a single good client."
Sarah M – Architect, 4‑person studio, Midlands
The 5-step pricing and profit system built by an architect, but proven to work for interior designers and landscape architects too.
Trusted by 47+ UK design studios
William Ringsdorf
Architect & Profit Strategist
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Free, instant on demand access. No fluff, just the numbers and framework.
"We ran our projects through William’s calculator and realised we were 20% low on fees. We raised prices on new work and didn’t lose a single good client."
Sarah M - Architect, 4-person studio, Midlands
In this free 20-minute training, architect William Ringsdorf shows small UK design practices how to calculate their true project costs, stabilise their pipeline, and raise fees using the P.R.I.C.E. Framework, without working longer hours.
Trusted by 47+ UK design studios
Highly relevant for small interior design, architecture, and landscape studios with the same fee and profit challenges.
Calculate exactly where you're undercharging, often 20–40% on current projects
Apply the 5-step P.R.I.C.E. framework to fix feast-and-famine for good
Real result: £15,000 proposal raised to £19,500 - client still said yes
What Other Designer Professionals Say:
We fixed late payments with William’s 3‑stage terms and built a 3‑month cash buffer in 90 days. His pricing method showed we were 30% low; we raised a £15,000 proposal to £19,500 and still won.
The task system gave me 15 hours a week back for design and clients. Six months later we’re up from 8 to 11 staff with fees up ~20% and stronger margins.
The positioning work stopped price‑shopping. Average project value rose from £8,000 to £18,500 and clients now come for our expertise.
No spam. Unsubscribe any time
Instant access - watch immediately
100% free, no obligation
No spam. Unsubscribe any time
Instant access - watch immediately
100% free, no obligation
Designed for interior design studios. Also relevant for small architecture & landscape practices.
The Hidden 15–25% Pricing Gap
Most UK design studios are undercharging and don’t realise it.
On paper, a project looks profitable. In reality, the extra client emails, redraws, and “quick” meetings quietly eat 15–25% of your fee.
Every time you:
Add an extra option “just to be helpful”
Rewrite a report because the client changed their mind
Spend an afternoon on site sorting out someone else’s mistake
- you’re doing unpaid work that never made it into your original fee.
The result: long weeks, tight margins, and a constant feeling that you’re working too hard for what you take home.
A Framework for Pricing With Confidence
Guesswork is expensive.
If you’re still pricing based on “what feels about right for this kind of job,” you’re gambling with your profit on every project.
In the training, I walk you through the P.R.I.C.E. Framework - a simple, 5‑step system to:
Work out your real hourly and project costs, including overheads and non‑billable time
Set clear minimum viable fees that protect your margin
Talk about money with clients in a calm, confident, professional way
No complicated spreadsheets, no jargon, just a straightforward way to know, before you send a proposal, whether a project will actually pay you properly.
“Clients Won’t Pay More.” Are You Sure?
The most common sentence I hear from designers is:
“My clients just won’t pay higher fees.”
But when we look at the numbers, that belief usually isn’t based on evidence, it’s based on fear.
In reality, studios that raise their fees 10–20% in a structured way:
Keep almost all of their good clients
Lose the ones who never respected their time anyway
Attract better projects, because higher fees signal higher value
In the training, I show you how to test a fee increase safely, starting with new projects, so you can stop undercharging without blowing up your pipeline.
Free 18‑Minute Training: What You’ll Learn
In just 18 minutes, you’ll:
See where the hidden 15–25% pricing gap shows up in typical projects
Learn the 5 parts of the P.R.I.C.E. Framework and how they fit together
Understand how to calculate your true minimum fee for any project
Get a simple way to raise fees on new work without losing the clients you actually want to keep
This is the exact approach I’ve used to help small UK architecture and interior studios improve their margins without working longer hours.
Watch at your own pace. No fluff.
"Module 4's cash flow system ended three years of month-end anxiety. I can finally see what's coming."
- David R., Sole Practitioner, Cardiff
Who this training is for?
This is for you if...
You run a UK‑based design studio (1–20 people) or work solo.
Your studio turns over roughly £100k–£750k per year.
You’re busy with projects but profit feels thin or inconsistent.
You know you’re undercharging but aren’t sure what to charge instead.
You want clear numbers and a method, not fluffy mindset advice.
30+ years UK/DE experience
Former practice owner (scaled to 12)
RIBA‑aligned principles
Trusted by small & mid‑sized UK firms
No spam. Unsubscribe any time
Instant access - watch immediately
100% free, no obligation
No spam. Unsubscribe any time
Instant access - watch immediately
100% free, no obligation
Designed for interior design studios. Also relevant for small architecture & landscape practices.
30+ years UK/DE experience
Former practice owner (scaled to 12)
RIBA‑aligned principles
Trusted by small & mid‑sized UK firms
William Ringsdorf
Architect & Business Coach for Design Studios
I’ve spent 30+ years in design, working across Germany and the UK as an architect and running my own studio for 14 years, delivering major projects including 250+ social housing units in Munich.
When my largest client defaulted on payment and I nearly lost my practice, I realised great design wasn’t enough. I had to master pricing, profit and cashflow or close the doors.
Since then, I’ve helped small UK interior design, architecture and landscape studios apply the same P.R.I.C.E. framework to raise effective fees, stabilise their pipeline, and build practices that actually pay the owner properly.
This training is the 18‑minute version of what I wish someone had shown me years earlier.
No spam. Unsubscribe any time
No credit card required
Instant access - watch immediately
100% free, no obligation
No spam. Unsubscribe any time
Instant access - watch immediately
100% free, no obligation
Designed for interior design studios. Also relevant for small architecture & landscape practices.
Common Questions About This Training
Is it really free?
Yes, completely free. No credit card required and no hidden charges. This is a genuine training session where I share real pricing and profit strategies you can use immediately.
How long is the training?
About 20 minutes. It’s packed with actionable content, not filler. You can watch at your own pace and pause or rewatch any section.
Will this work for a small practice like mine?
Yes. The strategies are designed specifically for small studios with 1–15 people or solo owners, typically doing £100k–£750k turnover. If you run a UK interior design, studio, you’re exactly who I made this for. If you run a small architecture or landscape practice with similar fee and profit issues, the maths and framework are identical.
I'm really busy. Is this worth my time?
If you’re undercharging, dealing with scope creep, or anxious about cash flow, this 30‑minute session could save you thousands over the next year. Most studios I work with discover a 15–25% gap between what they charge and what they should charge. Closing even part of that more than pays for half an hour.
What happens at the end of the training?
I’ll briefly introduce The Architect’s Profit Accelerator for studios ready to implement the full system over 90 days.
Watch the 20-Minute Training Now
Built by an architect. Proven across interior design and landscape studios.
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DISCLAIMER: Results may not be typical nor expected for every person. Individual results will vary. No results are guaranteed with the help of our training and systems.
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